Friday, December 14, 2012

Adobe Cloud Revenues on Fast Growth Track

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With the announcement that Adobe Systems reached   $4..4  billion, in revenue for its 2012 fiscal year, Adobe reported that it added " approximately 10,000 Creative Cloud subscriptions per week during the quarter, versus the addition of 8,000 subscriptions per week in the third quarter."  Additionally, the company reported that it Document Services revenue achieved record revenue in the quarter $210.2 million. Adobe Marketing Cloud also obtained record quarterly revenue of $220.4 million  which represented a 32 percent year-over-year growth.
For the year Adobe reported that its Creative Cloud paid subscriptions grew to 325,000 with an "exiting annualized recurring revenue of  $153 million" for Adobe's Creative business. Advanced Marketing Cloud revenue for the year was also a record at $777 million (a 35 percent year-over-year growth). Document Services revenue for the year was also a record at $786 million. 
According to Shantanu Narayen, president and chief executive officer, Adobe, “We beat our Creative Cloud subscription goals and established Adobe Marketing Cloud as the leader in the exploding category of Digital Marketing during fiscal 2012.  In fiscal 2013 we intend to accelerate our pace of innovation, and drive integration between Creative Cloud and Adobe Marketing Cloud.”
Mark Garrett, executive vice president and chief financial officer, Adobe.  added “We're driving migration to a subscription model in our Creative business faster than we predicted a year ago, and we are confident fiscal 2013 will be the pivotal year for the transition, This will yield a stronger, more predictable recurring revenue model with higher long-term revenue growth.”


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